HOPM 2009;71:7-01-7-60
doi:10.1258/rsmhpm.7-01
© 2009 Royal Society of Medicine Press
7. Basic management techniques
This section aims to give guidance on several essential management
skills that are appropriate to all practices, irrespective of
the management structure. There is no doubt that all practices
are encouraged to think of themselves as small businesses, and
this demands a more professional approach to income and expenditure
and a cost-effective use of resources. To run larger practices
effectively, a manager is a necessity. Even single-handed GPs
and small practices are appointing managers as the benefits
become clear and the administration needed to deliver primary
care becomes more complex. This trend began in the early 1990s
with the then new contract, fundholding and, more
recently, with the new GMS contract (2003), and will no doubt
continue with practice-based commissioning. Whatever the cause,
the on-going changes within the health service must be interpreted
and controlled, and the need for competent managers is growing,
not decreasing.
The manager can be promoted from within the organisation, or may be someone with a business background specifically recruited for the post. The specific job description can be tailored to match the priorities of the practice, but the main objective is to remove the burden of management from the clinical partners. There are a number of titles for managers of practices, from the traditional practice manager to executive manager/partner, business manager, finance manager and general manager. For the purposes of this section, we will use practice manager or manager to encompass all the various options.

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